Source/Inc. - Ace Hardware

Ace Hardware Corporation
ACE®

WHEN THE 'HELPFUL HARDWARE' BRAND NEEDED A LITTLE HELP ITSELF.
Few names are better known, or logos more ubiquitous, than that of the local Ace Hardware.

But with the advent of big-box retailers, Source/Inc. research revealed that 'local' and 'service-driven' were in danger of becoming synonymous with 'small' and 'expensive' to the average consumer.

By establishing a more resonant new Ace retail identity standardized among all licensees, Source was able to retain the considerable equity of this well-known brand as well as to establish clear, usable guidelines for its application nationally across thousands of touch-points from storefronts to stationery.
(ACE HARDWARE IS A REGISTERED TRADEMARK OF ACE HARDWARE CORPORATION)


	CORPORATE From large organizations to start-ups, retailers to financial services, Source/Inc. has crafted highly successful identities and identity systems for a wide range of clients. A few case studies follow here. Call us for more.	CORPORATE PACKAGE SERVICES STRUCTURE	BURNES GROUP ACE HARDWARE BOYT WATERPIK KRYSTAL

Ace Hardware Corporation ACE® WHEN THE 'HELPFUL HARDWARE' BRAND NEEDED A LITTLE HELP ITSELF. Few names are better known, or logos more ubiquitous, than that of the local Ace Hardware. But with the advent of big-box retailers, Source/Inc. research revealed that 'local' and 'service-driven' were in danger of becoming synonymous with 'small' and 'expensive' to the average consumer. By establishing a more resonant new Ace retail identity standardized among all licensees, Source was able to retain the considerable equity of this well-known brand as well as to establish clear, usable guidelines for its application nationally across thousands of touch-points from storefronts to stationery. (ACE HARDWARE IS A REGISTERED TRADEMARK OF ACE HARDWARE CORPORATION)
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