Source/Inc. - William J. O'Connor

WILLIAM J. O'CONNOR - President and Principal Bill's finally figured out something constructive to do with his curiosity. In the company of ethnographers, anthropologists, psychologists, social scientists, semioticians, marketers, pollsters, trend spotters and fortune tellers he's looking for the values in the culture that influence choice and behavior. He's even more fascinated by how the values that define the culture get expressed by it - the things that Hollywood makes movies about, the notions that inspire magazines and blogs and press conferences and sermons, and what we eat and how we dress and where we shop and, of course, what we buy. Successful brands and the culture are wound like the DNA helix he's been heard to say, predictably, and on cue.

Bill's undergraduate degree is in Psychology from Loyola University. He's been back in the classroom for business and branding sessions at Northwestern University and Harvard Business School.


	WHO WE ARE We've amassed some of the most resourcefull and creative thinkers and doers in the business, united by a passion for building and revitalizing enduring brands: Account Planners who provide strategic rigor and insight, Designers who create the vision, Production teams who realize the vision, and Principals who make it all work.	JAMES G. HANSEN WILLIAM J. O'CONNOR LYNNE FEENEY STACY KARZEN ADRIENNE NOLE DAVE FULTZ PETE DUBSKY

WILLIAM J. O'CONNOR - President and Principal Bill's finally figured out something constructive to do with his curiosity. In the company of ethnographers, anthropologists, psychologists, social scientists, semioticians, marketers, pollsters, trend spotters and fortune tellers he's looking for the values in the culture that influence choice and behavior. He's even more fascinated by how the values that define the culture get expressed by it - the things that Hollywood makes movies about, the notions that inspire magazines and blogs and press conferences and sermons, and what we eat and how we dress and where we shop and, of course, what we buy. Successful brands and the culture are wound like the DNA helix he's been heard to say, predictably, and on cue. Bill's undergraduate degree is in Psychology from Loyola University. He's been back in the classroom for business and branding sessions at Northwestern University and Harvard Business School.
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