Source/Inc. - Brunswick Zone

BRUNSWICK® ZONE

CHALLENGING BRAND PERCEPTIONS BY
TRANSFORMING CONSUMER EXPERIENCE.
Today's consumers don't just buy products and services, they buy experiences. And nowhere was that more true than with this new mall-based bowling alley chain concept that Brunswick approached Source/Inc. to help them develop.

For select locations the new concept needed to elevate the typical bowling alley to a more diversified brand offering, resonating with a broader audience as an immersive experience. Like hotels, retail, and myriad categories in today's marketplace, the new brand's physical assets would need to be its driver applications; the building would become the brand.

Working in a combined Brand Design and Architectural capacity, Source helped Brunswick to realize the new brand's visual identity and activate it physically through building facades and layouts.
(BRUNSWICK ZONE IS A REGISTERED TRADEMARK OF
BRUNSWICK BOWLING & BILLIARDS CORPORATION)


	SERVICE BRANDS Once a distant second to packaged goods, today some of the biggest stories in branding are being written in the services space where differentiation is created through superlative experiences instead of tangible products.	CORPORATE PACKAGE SERVICES STRUCTURE	BRUNSWICK ZONE COURT THEATRE REPOSTERIA SUSI

BRUNSWICK® ZONE CHALLENGING BRAND PERCEPTIONS BY TRANSFORMING CONSUMER EXPERIENCE. Today's consumers don't just buy products and services, they buy experiences. And nowhere was that more true than with this new mall-based bowling alley chain concept that Brunswick approached Source/Inc. to help them develop. For select locations the new concept needed to elevate the typical bowling alley to a more diversified brand offering, resonating with a broader audience as an immersive experience. Like hotels, retail, and myriad categories in today's marketplace, the new brand's physical assets would need to be its driver applications; the building would become the brand. Working in a combined Brand Design and Architectural capacity, Source helped Brunswick to realize the new brand's visual identity and activate it physically through building facades and layouts. (BRUNSWICK ZONE IS A REGISTERED TRADEMARK OF BRUNSWICK BOWLING & BILLIARDS CORPORATION)
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