From large organizations to start-ups, retailers to financial services, Source/Inc. has crafted highly successful identities and identity systems for a wide range of clients. A few case studies follow here. Call us for more.
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Newell RubbermaidBURNES GROUP®
A NEW FAMILY PICTURE AT RUBBERMAID.
Far beyond mere logos and colors, the best corporate identities help give voice to business strategy, communicate values to stakeholders, and unite organizations culturally under a shared vision.
Such was the case with Newell Rubbermaid's once-amorphous picture frame business, which housed a collection of disconnected names and an equally disconnected sense of identity among its employees and retailers.
Source/Inc. worked with teams at the division and corporate level to develop an innovative, clear, compelling, cohesive new identity in the Burnes Group.
(BURNES GROUP IS A REGISTERED TRADEMARK OF NEWELL RUBBERMAID)