Source/Inc. - Four Monks

Mizkan Americas, Inc.
FOUR MONKS®

A BRAND'S RETURN TO ITS ROOTS.
Crafted from the grapes of Northern California for over 75 years, Four Monks had long been the brand of choice among professional and weekend home chefs alike for its superior quality and distinctive flavors. In recent years, however, the brand's visual identity had lost its focus, failing to clearly communicate its California wine positioning.

Source/Inc. renovated the brand's package design, mining the symbols and colors of the California Mission style to evoke a sense of place and tradition more appropriate to its heritage. At the same time, designs were updated to reflect its premium position in the category through adjustments in color, composition and information hierarchy.

Today, the Four Monks package design is both more strategically focused and more visually engaging, ensuring many more years of success under this storied name.
(FOUR MONKS IS A REGISTERED TRADEMARK OF MIZKAN AMERICAS, INC.)


	PACKAGE In today's market, the package is the ultimate brand symbol and often the sole communication medium. We've both nailed the concept and moved the needle for a host of valued clients. Here are just a few...	CORPORATE PACKAGE SERVICES STRUCTURE	SOLO AQUAFRESH HIDDEN VALLEY SMEAD ROUND UP SEATTLE'S BEST FOUR MONKS GLISTER LA CHOY MERCUR

Mizkan Americas, Inc. FOUR MONKS® A BRAND'S RETURN TO ITS ROOTS. Crafted from the grapes of Northern California for over 75 years, Four Monks had long been the brand of choice among professional and weekend home chefs alike for its superior quality and distinctive flavors. In recent years, however, the brand's visual identity had lost its focus, failing to clearly communicate its California wine positioning. Source/Inc. renovated the brand's package design, mining the symbols and colors of the California Mission style to evoke a sense of place and tradition more appropriate to its heritage. At the same time, designs were updated to reflect its premium position in the category through adjustments in color, composition and information hierarchy. Today, the Four Monks package design is both more strategically focused and more visually engaging, ensuring many more years of success under this storied name. (FOUR MONKS IS A REGISTERED TRADEMARK OF MIZKAN AMERICAS, INC.)
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