In today's market, the package is the ultimate brand symbol and often the sole communication medium. We've both nailed the concept and moved the needle for a host of valued clients. Here are just a few...
PACKAGE
SERVICES
STRUCTURE
AQUAFRESH
HIDDEN VALLEY
SMEAD
ROUND UP
SEATTLE'S BEST
FOUR MONKS
GLISTER
LA CHOY
MERCUR
CLOROXHIDDEN VALLEY®
A NEW SALAD DRESSING OF A DIFFERENT COLOR.
Fresh salad's all about 'green' right? Not when Source/Inc. took a closer look at the category.
Turns out, 'freshness' was a far more multi-faceted concept than originally thought. So when Source Imark® research uncovered Ranch dressing's greater association with 'dairy' than 'salad', we advocated a bold, breakaway departure from the category-convention green in re-launching this line of Hidden Valley Dressing... A big leap of faith for our client, with equally big results in confirming ownership of the Ranch segment.
(HIDDEN VALLEY IS A REGISTERED TRADEMARK OF THE CLOROX COMPANY)