Source/Inc.

Wimm-Bill-Dann
J7®

OUT-OF-THE-BOX THINKING FOR A RUSSIAN BEVERAGE LINE.
With over 90% of the Russian beverage market favoring the same packaging, Wimm-Bill-Dann planned a breakaway new bottle design as part of the brand's new identity program.

Complementing the J7 promise of fresh natural ingredients articulated in the new visuals, Source/Inc. developed a new packaging structure to approximate the unique contours and qualities of real fruit.

The innovation caught the competition flat-footed and today J7 is as well known for its leading products as its trademark fruit-inspired bottles. Moreover, the brand continues to successfully expand under this newly owned icon and unassailable point of difference.
(J7 IS A REGISTERED TRADEMARK OF WIMM-BILL-DANN)


	STRUCTURE Great structural design not only stands out, but delights and engages the consumer post-purchase. From creative concepting to production analyses Source/Inc. structural design teams help clients' products get noticed and get taken home.	CORPORATE PACKAGE SERVICES STRUCTURE	J7 NO LEAK PAMPRIN LUNCHABLES

Wimm-Bill-Dann J7® OUT-OF-THE-BOX THINKING FOR A RUSSIAN BEVERAGE LINE. With over 90% of the Russian beverage market favoring the same packaging, Wimm-Bill-Dann planned a breakaway new bottle design as part of the brand's new identity program. Complementing the J7 promise of fresh natural ingredients articulated in the new visuals, Source/Inc. developed a new packaging structure to approximate the unique contours and qualities of real fruit. The innovation caught the competition flat-footed and today J7 is as well known for its leading products as its trademark fruit-inspired bottles. Moreover, the brand continues to successfully expand under this newly owned icon and unassailable point of difference. (J7 IS A REGISTERED TRADEMARK OF WIMM-BILL-DANN)
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