Source/Inc. - La Choy

ConAgra Foods
La Choy®

MINING THE CULTURE FOR THE MEANING OF "ASIAN AUTHENTICITY."
The new La Choy brand design and package graphics present an elegantly simple look built around the universal resonance of the brush-stroked Kanji symbol and secondary palettes of rice paper and silken textures—all insights garnered from Source/Inc.'s proprietary VLA (Visual Language Analysis) and Semiotics protocols.

The new design returns the La Choy brand to the authentic Asian heritage that inspires its variety of sauces, ingredients and meals.
(LA CHOY IS A REGISTERED TRADEMARK OF CONAGRA FOODS)


	PACKAGE In today's market, the package is the ultimate brand symbol and often the sole communication medium. We've both nailed the concept and moved the needle for a host of valued clients. Here are just a few...	CORPORATE PACKAGE SERVICES STRUCTURE	SOLO AQUAFRESH HIDDEN VALLEY SMEAD ROUND UP SEATTLE'S BEST FOUR MONKS GLISTER LA CHOY MERCUR

ConAgra Foods La Choy® MINING THE CULTURE FOR THE MEANING OF "ASIAN AUTHENTICITY." The new La Choy brand design and package graphics present an elegantly simple look built around the universal resonance of the brush-stroked Kanji symbol and secondary palettes of rice paper and silken textures—all insights garnered from Source/Inc.'s proprietary VLA (Visual Language Analysis) and Semiotics protocols. The new design returns the La Choy brand to the authentic Asian heritage that inspires its variety of sauces, ingredients and meals. (LA CHOY IS A REGISTERED TRADEMARK OF CONAGRA FOODS)
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