Great structural design not only stands out, but delights and engages the consumer post-purchase. From creative concepting to production analyses Source/Inc. structural design teams help clients' products get noticed and get taken home.
PACKAGE
SERVICES
STRUCTURE
NO LEAK
PAMPRIN
LUNCHABLES
Chattem LaboratoriesPAMPRIN®
EXPLORING THE MANY SIDES OF 'RELIEF'.
With a recognized, nearly category-defining brand name, Pamprin didn't lack for effective verbal communication at drug & convenience retail.
Yet its structure and graphics failed to convey the product's essential role as a '5-day comfort and relief program', instead often being regarded as a quick-hit painkiller.
To counter this misconception, Source/Inc. identified key structural and visual improvements, resulting in a new 'pouch' design more evocative of its true meaning and use.
(PAMPRIN IS A REGISTERED TRADEMARK OF CHATTEM LABORATORIES CORPORATION)