Once a distant second to packaged goods, today some of the biggest stories in branding are being written in the services space where differentiation is created through superlative experiences instead of tangible products.
PACKAGE
SERVICES
STRUCTURE
COURT THEATRE
REPOSTERIA SUSI
Varo & Seifert, SAREPOSTERIA SUSI®
CELEBRATING COLOMBIA.
Colombian cooking is a cultural and geographic adventure celebrating differences in race, climate and region. At its foundation is the Indian heritage mixed with Spanish recipes from the Conquista, enriched by foods and cooking styles from Africa and 19th & 20th century immigration.
Central to all these intertwined cultures and cuisines is flour - from the corn flour in simple empanadas and pandeyuca to the more exotic flours in panderos, cucas and pandebonos. Everyday baking is an art in Colombia and artisanal baking is a high art. In Medellin the special breads, biscuits and pastries of Chef Susi Echevaria spawned a retail business with specialty stores, kiosks and "Reposteria Susi's" in major supermarkets. Evoking the cultural roots of her "art" is Susi's brand, packaging and shop signage developed by Source/Inc..
(REPOSTERIA SUSI IS A REGISTERED TRADEMARK OF VARO & SIEFERT, SA)