In today's market, the package is the ultimate brand symbol and often the sole communication medium. We've both nailed the concept and moved the needle for a host of valued clients. Here are just a few...
PACKAGE
SERVICES
STRUCTURE
AQUAFRESH
HIDDEN VALLEY
SMEAD
ROUND UP
SEATTLE'S BEST
FOUR MONKS
GLISTER
LA CHOY
MERCUR
StarbucksSEATTLE'S BEST COFFEE®
CRAFTING A NEW BLEND FOR STARBUCKS.
With its acquisition of Seattle's Best Coffee, Starbucks engaged Source/Inc. to help clarify and express the brand's meaning, as well as activate it visually through a new package design.
By mining the Seattle coffee culture and its non-verbal cues, our designers brought to life the 'everyman' essence and 'public market' heritage of the storied Seattle's Best brand through studied use of color, texture and type. The result is a more unified architecture and powerful on-shelf billboard effect capable of establishing a whole new presence in the Grocery aisle for this historically coffeehouse-based brand.
(SEATTLE'S BEST IS A REGISTERED TRADEMARK OF SEATTLE'S BEST COFFEE LLC.)