In today's market, the package is the ultimate brand symbol and often the sole communication medium. We've both nailed the concept and moved the needle for a host of valued clients. Here are just a few...
PACKAGE
SERVICES
STRUCTURE
AQUAFRESH
HIDDEN VALLEY
SMEAD
ROUND UP
SEATTLE'S BEST
FOUR MONKS
GLISTER
LA CHOY
MERCUR
Smead Manufacturing CompanySMEAD®
FROM COMMODITIZED TO REENERGIZED.
In our business, the truest measure of great branding is an ability to create differentiation and relevance in the most commoditized of categories.
Which is why we're particularly proud of the success of the new brand design system we developed to help Smead counter rapid private label category dilution and to stake a bigger claim in the office superstore environment.
A bold new logotype, eye-catching color, and product-driven versioning have all helped consumers to better navigate the portfolio, helping our client in the process to become the anchor brand in the category, strengthen sales, and pave the way for continued expansion.
(SMEAD IS A REGISTERED TRADEMARK OF SMEAD MANUFACTURING COMPANY)