Source/Inc. - Waterpik

Teledyne-Waterpik
WATERPIK®

A NEW CORPORATE BRAND SIGNALS A NEW WAY OF DOING BUSINESS.
Following its split from Allegheny Teledyne as an IPO, Waterpik engaged Source/Inc. to design a meaningful, evocative and highly differentiated identity for the new brand that would balance the 40-plus years of recognition and trust engendered by the parent brand against the innovation and acquisition focus of the new enterprise.

The new Waterpik brand expresses the organization's progressive charter, elevates it to a range brand to encompass the many entities it houses, and provides specific guiding principles for all present and planned applications.

More than just a new logotype and style, the result is a brand that communicates a clear vision and direction to its financial, employee and consumer stakeholders.
(WATERPIK IS A REGISTERED TRADEMARK OF TELEDYNE-WATERPIK.)


	CORPORATE From large organizations to start-ups, retailers to financial services, Source/Inc. has crafted highly successful identities and identity systems for a wide range of clients. A few case studies follow here. Call us for more.	CORPORATE PACKAGE SERVICES STRUCTURE	BURNES GROUP ACE HARDWARE BOYT WATERPIK KRYSTAL

Teledyne-Waterpik WATERPIK® A NEW CORPORATE BRAND SIGNALS A NEW WAY OF DOING BUSINESS. Following its split from Allegheny Teledyne as an IPO, Waterpik engaged Source/Inc. to design a meaningful, evocative and highly differentiated identity for the new brand that would balance the 40-plus years of recognition and trust engendered by the parent brand against the innovation and acquisition focus of the new enterprise. The new Waterpik brand expresses the organization's progressive charter, elevates it to a range brand to encompass the many entities it houses, and provides specific guiding principles for all present and planned applications. More than just a new logotype and style, the result is a brand that communicates a clear vision and direction to its financial, employee and consumer stakeholders. (WATERPIK IS A REGISTERED TRADEMARK OF TELEDYNE-WATERPIK.)
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