Source/Inc. - Ace Hardware

Ace Hardware Corporation
ACE®

WHEN THE 'HELPFUL HARDWARE' BRAND NEEDED A LITTLE HELP ITSELF.
Few names are better known, or logos more ubiquitous, than that of the local Ace Hardware.

But with the advent of big-box retailers, Source/Inc. research revealed that 'local' and 'service-driven' were in danger of becoming synonymous with 'small' and 'expensive' to the average consumer.

By establishing a more resonant new Ace retail identity standardized among all licensees, Source was able to retain the considerable equity of this well-known brand as well as to establish clear, usable guidelines for its application nationally across thousands of touch-points from storefronts to stationery.
(ACE HARDWARE IS A REGISTERED TRADEMARK OF ACE HARDWARE CORPORATION)


	NAMING SOFTSOAP GARDENEER ARCHETYPES ARTISAN MEMBER'S MARK	CORPORATE BURNES GROUP ACE HARDWARE BOYT WATERPIK KRYSTAL	PACKAGE SOLO AQUAFRESH HIDDEN VALLEY SMEAD ROUND UP SEATTLE'S BEST FOUR MONKS GLISTER LA CHOY MERCUR	STRUCTURE J7 NO LEAK PAMPRIN LUNCHABLES	SERVICES BRUNSWICK ZONE COURT THEATRE REPOSTERIA SUSI

Ace Hardware Corporation ACE® WHEN THE 'HELPFUL HARDWARE' BRAND NEEDED A LITTLE HELP ITSELF. Few names are better known, or logos more ubiquitous, than that of the local Ace Hardware. But with the advent of big-box retailers, Source/Inc. research revealed that 'local' and 'service-driven' were in danger of becoming synonymous with 'small' and 'expensive' to the average consumer. By establishing a more resonant new Ace retail identity standardized among all licensees, Source was able to retain the considerable equity of this well-known brand as well as to establish clear, usable guidelines for its application nationally across thousands of touch-points from storefronts to stationery. (ACE HARDWARE IS A REGISTERED TRADEMARK OF ACE HARDWARE CORPORATION)
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