BRUNSWICK® ZONE

CHALLENGING BRAND PERCEPTIONS BY
TRANSFORMING CONSUMER EXPERIENCE.
Today's consumers don't just buy products and services, they buy experiences. And nowhere was that more true than with this new mall-based bowling alley chain concept that Brunswick approached Source/Inc. to help them develop.

For select locations the new concept needed to elevate the typical bowling alley to a more diversified brand offering, resonating with a broader audience as an immersive experience. Like hotels, retail, and myriad categories in today's marketplace, the new brand's physical assets would need to be its driver applications; the building would become the brand.

Working in a combined Brand Design and Architectural capacity, Source helped Brunswick to realize the new brand's visual identity and activate it physically through building facades and layouts.
(BRUNSWICK ZONE IS A REGISTERED TRADEMARK OF
BRUNSWICK BOWLING & BILLIARDS CORPORATION)