Source/Inc. - Gardeneer

Dalen Products
GARDENEER®

ELEVATING THE MUNDANE TO THE HEROIC.
Retained by Dalen to revitalize its unremarkable line of residential, usage-defined lawn products, Source/Inc. instead saw a greater opportunity to create a new category-busting stand-alone brand.

And in the process, recommended creation of a new name to replace this highly-specific product line's previous Dalen association.

Partly evocative, partly heroic, and heavily descriptive, the new Gardeneer name has the strength to match up with the new visual style while still retaining an air of salt-of-the earth approachability.

Not a bad outcome on the whole, when you suggest removing the client's name from a brand.
(GARDENEER IS A REGISTERED TRADEMARK OF DALEN PRODUCTS, INC.)


	NAMING SOFTSOAP GARDENEER ARCHETYPES ARTISAN MEMBER'S MARK	CORPORATE BURNES GROUP ACE HARDWARE BOYT WATERPIK KRYSTAL	PACKAGE SOLO AQUAFRESH HIDDEN VALLEY SMEAD ROUND UP SEATTLE'S BEST FOUR MONKS GLISTER LA CHOY MERCUR	STRUCTURE J7 NO LEAK PAMPRIN LUNCHABLES	SERVICES BRUNSWICK ZONE COURT THEATRE REPOSTERIA SUSI

Dalen Products GARDENEER® ELEVATING THE MUNDANE TO THE HEROIC. Retained by Dalen to revitalize its unremarkable line of residential, usage-defined lawn products, Source/Inc. instead saw a greater opportunity to create a new category-busting stand-alone brand. And in the process, recommended creation of a new name to replace this highly-specific product line's previous Dalen association. Partly evocative, partly heroic, and heavily descriptive, the new Gardeneer name has the strength to match up with the new visual style while still retaining an air of salt-of-the earth approachability. Not a bad outcome on the whole, when you suggest removing the client's name from a brand. (GARDENEER IS A REGISTERED TRADEMARK OF DALEN PRODUCTS, INC.)
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