Alticor Inc.
AMWAY GLISTER®

CREATING A 'BRAND BIBLE', FOR A LEGION OF 'BRAND EVANGELISTS'.
As the leading global direct-selling company of its kind, Alticor relies on its distributors, brands, and the relationships between them, for its success. So, unlike many classical marketers with deep mass advertising for brand support, their key brand applications and drivers of communication are a set of comprehensive Brand Guides delivered to all stakeholders regularly.

Recently, Source/Inc. worked with the company's Amway division to revitalize and focus its Glister Oral Care brand, developing a new brand identity profile, positioning statement, brand story, brandline and visual brand management system for its deployment worldwide in the form of just such a document.

Working around the new "Be Bright. Be Brilliant." platform, Source designers brought the Glister brand to life, evoking a fresh confidence and vibrancy that now unifies and drives all communication.
(GLISTER IS A REGISTERED TRADEMARK OF ALTICOR INC.)