Source/Inc. - Hidden Valley

CLOROX
HIDDEN VALLEY®

A NEW SALAD DRESSING OF A DIFFERENT COLOR.
Fresh salad's all about 'green' right? Not when Source/Inc. took a closer look at the category.

Turns out, 'freshness' was a far more multi-faceted concept than originally thought. So when Source Imark® research uncovered Ranch dressing's greater association with 'dairy' than 'salad', we advocated a bold, breakaway departure from the category-convention green in re-launching this line of Hidden Valley Dressing... A big leap of faith for our client, with equally big results in confirming ownership of the Ranch segment.
(HIDDEN VALLEY IS A REGISTERED TRADEMARK OF THE CLOROX COMPANY)


	NAMING SOFTSOAP GARDENEER ARCHETYPES ARTISAN MEMBER'S MARK	CORPORATE BURNES GROUP ACE HARDWARE BOYT WATERPIK KRYSTAL	PACKAGE SOLO AQUAFRESH HIDDEN VALLEY SMEAD ROUND UP SEATTLE'S BEST FOUR MONKS GLISTER LA CHOY MERCUR	STRUCTURE J7 NO LEAK PAMPRIN LUNCHABLES	SERVICES BRUNSWICK ZONE COURT THEATRE REPOSTERIA SUSI

CLOROX HIDDEN VALLEY® A NEW SALAD DRESSING OF A DIFFERENT COLOR. Fresh salad's all about 'green' right? Not when Source/Inc. took a closer look at the category. Turns out, 'freshness' was a far more multi-faceted concept than originally thought. So when Source Imark® research uncovered Ranch dressing's greater association with 'dairy' than 'salad', we advocated a bold, breakaway departure from the category-convention green in re-launching this line of Hidden Valley Dressing... A big leap of faith for our client, with equally big results in confirming ownership of the Ranch segment. (HIDDEN VALLEY IS A REGISTERED TRADEMARK OF THE CLOROX COMPANY)
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