Source/Inc.

Wimm-Bill-Dann
J7®

OUT-OF-THE-BOX THINKING FOR A RUSSIAN BEVERAGE LINE.
With over 90% of the Russian beverage market favoring the same packaging, Wimm-Bill-Dann planned a breakaway new bottle design as part of the brand's new identity program.

Complementing the J7 promise of fresh natural ingredients articulated in the new visuals, Source/Inc. developed a new packaging structure to approximate the unique contours and qualities of real fruit.

The innovation caught the competition flat-footed and today J7 is as well known for its leading products as its trademark fruit-inspired bottles. Moreover, the brand continues to successfully expand under this newly owned icon and unassailable point of difference.
(J7 IS A REGISTERED TRADEMARK OF WIMM-BILL-DANN)


	NAMING SOFTSOAP GARDENEER ARCHETYPES ARTISAN MEMBER'S MARK	CORPORATE BURNES GROUP ACE HARDWARE BOYT WATERPIK KRYSTAL	PACKAGE SOLO AQUAFRESH HIDDEN VALLEY SMEAD ROUND UP SEATTLE'S BEST FOUR MONKS GLISTER LA CHOY MERCUR	STRUCTURE J7 NO LEAK PAMPRIN LUNCHABLES	SERVICES BRUNSWICK ZONE COURT THEATRE REPOSTERIA SUSI

Wimm-Bill-Dann J7® OUT-OF-THE-BOX THINKING FOR A RUSSIAN BEVERAGE LINE. With over 90% of the Russian beverage market favoring the same packaging, Wimm-Bill-Dann planned a breakaway new bottle design as part of the brand's new identity program. Complementing the J7 promise of fresh natural ingredients articulated in the new visuals, Source/Inc. developed a new packaging structure to approximate the unique contours and qualities of real fruit. The innovation caught the competition flat-footed and today J7 is as well known for its leading products as its trademark fruit-inspired bottles. Moreover, the brand continues to successfully expand under this newly owned icon and unassailable point of difference. (J7 IS A REGISTERED TRADEMARK OF WIMM-BILL-DANN)
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