Source/Inc. - LaChoy

ConAgra Foods
La Choy®

MINING THE CULTURE FOR THE MEANING OF "ASIAN AUTHENTICITY."
The new La Choy brand design and package graphics present an elegantly simple look built around the universal resonance of the brush-stroked Kanji symbol and secondary palettes of rice paper and silken textures—all insights garnered from Source/Inc.'s proprietary VLA (Visual Language Analysis) and Semiotics protocols.

The new design returns the La Choy brand to the authentic Asian heritage that inspires its variety of sauces, ingredients and meals.
(LA CHOY IS A REGISTERED TRADEMARK OF CONAGRA FOODS)


	NAMING SOFTSOAP GARDENEER ARCHETYPES ARTISAN MEMBER'S MARK	CORPORATE BURNES GROUP ACE HARDWARE BOYT WATERPIK KRYSTAL	PACKAGE SOLO AQUAFRESH HIDDEN VALLEY SMEAD ROUND UP SEATTLE'S BEST FOUR MONKS GLISTER LA CHOY MERCUR	STRUCTURE J7 NO LEAK PAMPRIN LUNCHABLES	SERVICES BRUNSWICK ZONE COURT THEATRE REPOSTERIA SUSI

ConAgra Foods La Choy® MINING THE CULTURE FOR THE MEANING OF "ASIAN AUTHENTICITY." The new La Choy brand design and package graphics present an elegantly simple look built around the universal resonance of the brush-stroked Kanji symbol and secondary palettes of rice paper and silken textures—all insights garnered from Source/Inc.'s proprietary VLA (Visual Language Analysis) and Semiotics protocols. The new design returns the La Choy brand to the authentic Asian heritage that inspires its variety of sauces, ingredients and meals. (LA CHOY IS A REGISTERED TRADEMARK OF CONAGRA FOODS)
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