Source/Inc. - Member's Mark

Wal-Mart
MEMBER'S MARK®

A NEW NAME FOR CUSTOMER COMMITMENT.
As the club store space heated up, Sam's Club wanted to extend a hand-and its very brand promise-to their loyal customers through a proprietary new 'superbrand'.

Conveying themes of privilege, exclusivity, and an explicit Sam's Club endorsement, the new Member's Mark name and brand helped this leading retailer consolidate some seven disparate product categories under a new seal of excellence.

In addition, the new Source/Inc.-developed name provided the cornerstone for a comprehensive visual identity and package design system encompassing hundreds of SKUs--and still growing.
(MEMBER'S MARK IS A REGISTERED TRADEMARK OF WAL-MART STORES, INC.)


	NAMING SOFTSOAP GARDENEER ARCHETYPES ARTISAN MEMBER'S MARK	CORPORATE BURNES GROUP ACE HARDWARE BOYT WATERPIK KRYSTAL	PACKAGE SOLO AQUAFRESH HIDDEN VALLEY SMEAD ROUND UP SEATTLE'S BEST FOUR MONKS GLISTER LA CHOY MERCUR	STRUCTURE J7 NO LEAK PAMPRIN LUNCHABLES	SERVICES BRUNSWICK ZONE COURT THEATRE REPOSTERIA SUSI

Wal-Mart MEMBER'S MARK® A NEW NAME FOR CUSTOMER COMMITMENT. As the club store space heated up, Sam's Club wanted to extend a hand-and its very brand promise-to their loyal customers through a proprietary new 'superbrand'. Conveying themes of privilege, exclusivity, and an explicit Sam's Club endorsement, the new Member's Mark name and brand helped this leading retailer consolidate some seven disparate product categories under a new seal of excellence. In addition, the new Source/Inc.-developed name provided the cornerstone for a comprehensive visual identity and package design system encompassing hundreds of SKUs--and still growing. (MEMBER'S MARK IS A REGISTERED TRADEMARK OF WAL-MART STORES, INC.)
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