Source/Inc. - Pamprin

Chattem Laboratories
PAMPRIN®

EXPLORING THE MANY SIDES OF 'RELIEF'.
With a recognized, nearly category-defining brand name, Pamprin didn't lack for effective verbal communication at drug & convenience retail.

Yet its structure and graphics failed to convey the product's essential role as a '5-day comfort and relief program', instead often being regarded as a quick-hit painkiller.

To counter this misconception, Source/Inc. identified key structural and visual improvements, resulting in a new 'pouch' design more evocative of its true meaning and use.
(PAMPRIN IS A REGISTERED TRADEMARK OF CHATTEM LABORATORIES CORPORATION)


	NAMING SOFTSOAP GARDENEER ARCHETYPES ARTISAN MEMBER'S MARK	CORPORATE BURNES GROUP ACE HARDWARE BOYT WATERPIK KRYSTAL	PACKAGE SOLO AQUAFRESH HIDDEN VALLEY SMEAD ROUND UP SEATTLE'S BEST FOUR MONKS GLISTER LA CHOY MERCUR	STRUCTURE J7 NO LEAK PAMPRIN LUNCHABLES	SERVICES BRUNSWICK ZONE COURT THEATRE REPOSTERIA SUSI

Chattem Laboratories PAMPRIN® EXPLORING THE MANY SIDES OF 'RELIEF'. With a recognized, nearly category-defining brand name, Pamprin didn't lack for effective verbal communication at drug & convenience retail. Yet its structure and graphics failed to convey the product's essential role as a '5-day comfort and relief program', instead often being regarded as a quick-hit painkiller. To counter this misconception, Source/Inc. identified key structural and visual improvements, resulting in a new 'pouch' design more evocative of its true meaning and use. (PAMPRIN IS A REGISTERED TRADEMARK OF CHATTEM LABORATORIES CORPORATION)
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