Source/Inc. - RoundUp

Monsanto
ROUNDUP®

WHERE'S UP FROM #1?
Not many clients re-examine a #1 brand with 68% market share.

And not many trust just anyone to help them do it. So when we were retained to redesign RoundUp, we have to admit we were a bit nervous taking the call.

But once we saw the legions of me-too competitive private label brands and white bottles in the category, the solution was clear: bolster the existing identity while creating an inimitable visual signature to guard against replication.

We're happy to report RoundUp continues to build on its #1 position. And the Source/Inc. project team can take pride in the power of refinement over reinvention, when called for.
(ROUND UP IS A REGISTERED TRADEMARK OF MONSANTO TECHNOLOGY LLC)


	NAMING SOFTSOAP GARDENEER ARCHETYPES ARTISAN MEMBER'S MARK	CORPORATE BURNES GROUP ACE HARDWARE BOYT WATERPIK KRYSTAL	PACKAGE SOLO AQUAFRESH HIDDEN VALLEY SMEAD ROUND UP SEATTLE'S BEST FOUR MONKS GLISTER LA CHOY MERCUR	STRUCTURE J7 NO LEAK PAMPRIN LUNCHABLES	SERVICES BRUNSWICK ZONE COURT THEATRE REPOSTERIA SUSI

Monsanto ROUNDUP® WHERE'S UP FROM #1? Not many clients re-examine a #1 brand with 68% market share. And not many trust just anyone to help them do it. So when we were retained to redesign RoundUp, we have to admit we were a bit nervous taking the call. But once we saw the legions of me-too competitive private label brands and white bottles in the category, the solution was clear: bolster the existing identity while creating an inimitable visual signature to guard against replication. We're happy to report RoundUp continues to build on its #1 position. And the Source/Inc. project team can take pride in the power of refinement over reinvention, when called for. (ROUND UP IS A REGISTERED TRADEMARK OF MONSANTO TECHNOLOGY LLC)
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