Source/Inc. - Seattle's Best

Starbucks
SEATTLE'S BEST COFFEE®

CRAFTING A NEW BLEND FOR STARBUCKS.
With its acquisition of Seattle's Best Coffee, Starbucks engaged Source/Inc. to help clarify and express the brand's meaning, as well as activate it visually through a new package design.

By mining the Seattle coffee culture and its non-verbal cues, our designers brought to life the 'everyman' essence and 'public market' heritage of the storied Seattle's Best brand through studied use of color, texture and type. The result is a more unified architecture and powerful on-shelf billboard effect capable of establishing a whole new presence in the Grocery aisle for this historically coffeehouse-based brand.
(SEATTLE'S BEST IS A REGISTERED TRADEMARK OF SEATTLE'S BEST COFFEE LLC.)


	NAMING SOFTSOAP GARDENEER ARCHETYPES ARTISAN MEMBER'S MARK	CORPORATE BURNES GROUP ACE HARDWARE BOYT WATERPIK KRYSTAL	PACKAGE SOLO AQUAFRESH HIDDEN VALLEY SMEAD ROUND UP SEATTLE'S BEST FOUR MONKS GLISTER LA CHOY MERCUR	STRUCTURE J7 NO LEAK PAMPRIN LUNCHABLES	SERVICES BRUNSWICK ZONE COURT THEATRE REPOSTERIA SUSI

Starbucks SEATTLE'S BEST COFFEE® CRAFTING A NEW BLEND FOR STARBUCKS. With its acquisition of Seattle's Best Coffee, Starbucks engaged Source/Inc. to help clarify and express the brand's meaning, as well as activate it visually through a new package design. By mining the Seattle coffee culture and its non-verbal cues, our designers brought to life the 'everyman' essence and 'public market' heritage of the storied Seattle's Best brand through studied use of color, texture and type. The result is a more unified architecture and powerful on-shelf billboard effect capable of establishing a whole new presence in the Grocery aisle for this historically coffeehouse-based brand. (SEATTLE'S BEST IS A REGISTERED TRADEMARK OF SEATTLE'S BEST COFFEE LLC.)
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