Source/Inc. - Smead

Smead Manufacturing Company
SMEAD®

FROM COMMODITIZED TO REENERGIZED.
In our business, the truest measure of great branding is an ability to create differentiation and relevance in the most commoditized of categories.

Which is why we're particularly proud of the success of the new brand design system we developed to help Smead counter rapid private label category dilution and to stake a bigger claim in the office superstore environment.

A bold new logotype, eye-catching color, and product-driven versioning have all helped consumers to better navigate the portfolio, helping our client in the process to become the anchor brand in the category, strengthen sales, and pave the way for continued expansion.
(SMEAD IS A REGISTERED TRADEMARK OF SMEAD MANUFACTURING COMPANY)


	NAMING SOFTSOAP GARDENEER ARCHETYPES ARTISAN MEMBER'S MARK	CORPORATE BURNES GROUP ACE HARDWARE BOYT WATERPIK KRYSTAL	PACKAGE SOLO AQUAFRESH HIDDEN VALLEY SMEAD ROUND UP SEATTLE'S BEST FOUR MONKS GLISTER LA CHOY MERCUR	STRUCTURE J7 NO LEAK PAMPRIN LUNCHABLES	SERVICES BRUNSWICK ZONE COURT THEATRE REPOSTERIA SUSI

Smead Manufacturing Company SMEAD® FROM COMMODITIZED TO REENERGIZED. In our business, the truest measure of great branding is an ability to create differentiation and relevance in the most commoditized of categories. Which is why we're particularly proud of the success of the new brand design system we developed to help Smead counter rapid private label category dilution and to stake a bigger claim in the office superstore environment. A bold new logotype, eye-catching color, and product-driven versioning have all helped consumers to better navigate the portfolio, helping our client in the process to become the anchor brand in the category, strengthen sales, and pave the way for continued expansion. (SMEAD IS A REGISTERED TRADEMARK OF SMEAD MANUFACTURING COMPANY)
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