Source/Inc. - Waterpik

Teledyne-Waterpik
WATERPIK®

A NEW CORPORATE BRAND SIGNALS A NEW WAY OF DOING BUSINESS.
Following its split from Allegheny Teledyne as an IPO, Waterpik engaged Source/Inc. to design a meaningful, evocative and highly differentiated identity for the new brand that would balance the 40-plus years of recognition and trust engendered by the parent brand against the innovation and acquisition focus of the new enterprise.

The new Waterpik brand expresses the organization's progressive charter, elevates it to a range brand to encompass the many entities it houses, and provides specific guiding principles for all present and planned applications.

More than just a new logotype and style, the result is a brand that communicates a clear vision and direction to its financial, employee and consumer stakeholders.
(WATERPIK IS A REGISTERED TRADEMARK OF TELEDYNE-WATERPIK.)


	NAMING SOFTSOAP GARDENEER ARCHETYPES ARTISAN MEMBER'S MARK	CORPORATE BURNES GROUP ACE HARDWARE BOYT WATERPIK KRYSTAL	PACKAGE SOLO AQUAFRESH HIDDEN VALLEY SMEAD ROUND UP SEATTLE'S BEST FOUR MONKS GLISTER LA CHOY MERCUR	STRUCTURE J7 NO LEAK PAMPRIN LUNCHABLES	SERVICES BRUNSWICK ZONE COURT THEATRE REPOSTERIA SUSI

Teledyne-Waterpik WATERPIK® A NEW CORPORATE BRAND SIGNALS A NEW WAY OF DOING BUSINESS. Following its split from Allegheny Teledyne as an IPO, Waterpik engaged Source/Inc. to design a meaningful, evocative and highly differentiated identity for the new brand that would balance the 40-plus years of recognition and trust engendered by the parent brand against the innovation and acquisition focus of the new enterprise. The new Waterpik brand expresses the organization's progressive charter, elevates it to a range brand to encompass the many entities it houses, and provides specific guiding principles for all present and planned applications. More than just a new logotype and style, the result is a brand that communicates a clear vision and direction to its financial, employee and consumer stakeholders. (WATERPIK IS A REGISTERED TRADEMARK OF TELEDYNE-WATERPIK.)
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